RL360 is an international finance company based in the Isle of Man, offering a range of offshore investments, savings, and tax planning products. They have over 215,000 customers with £18 billion assets under management and employ over 570 staff.
As RL360 has expanded around the globe, Digital Willow has supported them in their growth with media planning, SEO, search, digital marketing strategy, tracking, reporting, display, copywriting, design and programmatic.
Digital Willow has partnered with RL360 since 2014 and during this time the company has made profitable gains every year. We currently manage campaigns in 44 countries.
RL360’s products can only be purchased through Financial Advisers, however, their policy holders tend to be high net worth individuals, often living as expats scattered around the world.
Digital Willow approach
Targeting high-net-worth expats around the world is all about being a part of the conversation. Expats support each other with referrals based on experience and knowledge. We make sure that RL360 is part of those conversations and that we are making it easy to share information and education about their financial solutions.
- Posting in expat forums across the internet
- Creating a RL360 LinkedIn community that offers financial guidance
- Creating and seeding content that especially talks to the expat community
- Advertising on websites built for expats
- Using clever data mining to target individuals reading publications like FT, browsing overseas websites in English and frequenting First Class travel lounges.