FAQs

We offer a range of bespoke solutions tailored to your needs. Typically this involves strategy, media planning and buying, SEO, automation and email marketing. For further information you might like to check out our Superpowers

Absolutely. We specialise in optimising LinkedIn company pages and are extremely well versed in creating content and implementing all the latest paid ad formats to help you drive leads and enquiries

What sets Digital Willow apart as a digital marketing agency is our commitment to acting as a trusted advisor to our clients. We don’t just execute campaigns; we partner with you to develop strategies that are aligned with your business goals. Our team stays on the cutting edge of industry trends, AI solutions and the latest Marketing technology, thus ensuring that our clients always benefit from the latest digital marketing innovations.

Success is measured through a combination of key performance indicators (KPIs) tailored to your specific objectives. This could include metrics like number of quality leads, sales, conversion rates, ROI, traffic growth, and engagement levels. We provide detailed reports and regular updates, ensuring transparency and accountability throughout the campaign.

Yes, paid media is one of our core specialties. We manage everything from Google Ads to programmatic display, social media advertising, and more. Our team ensures that your ads reach the right audience at the right time, maximising your budget and driving high-quality traffic to your site.

Indeed, SEO is integral to our service offering. We focus on both on-page and off-page optimisation, including keyword research, content strategy, technical SEO, and link building. Our goal is to improve your website’s visibility in search engine results, driving organic traffic and increasing your online presence.

We take the time to deeply understand your brand’s identity, values, and messaging. By maintaining close communication with your team and regularly reviewing content across all channels, we ensure that your brand’s voice remains consistent, engaging, and true to your vision, whether it’s in social media posts, ads, or website content.

We have extensive experience working with finance companies, helping them optimise their digital presence for both user experience and SEO. From enhancing website usability to managing LinkedIn profiles, we understand the unique challenges of the finance sector and tailor our strategies to meet regulatory requirements while driving business growth.

The timeline for results can vary depending on the specific services and goals. For instance, paid media campaigns can generate immediate traffic, while SEO improvements typically take a few months to show significant results. We’ll set realistic expectations and provide a clear timeline tailored to your objectives from the outset.

Our pricing is structured around three packages, depending on the level of support, complexity, and pace of growth you are looking for.

Each package is designed to be tailored to your business, so the best fit will depend on your goals, channels, and buyer journey.

You can view a full breakdown of what’s included on our Pricing & Packages page, or speak with one of our strategists to find the right approach.

At Digital Willow, we continuously invest in learning and development to stay ahead of industry trends. Our team regularly attends conferences, participates in webinars, and engages with industry thought leaders. We also leverage the latest research and reports, such as the Forrester Planning Guide and The Marketing Benchmark Report, to inform our strategies and keep our clients ahead of the curve.

While we work with a diverse range of industries, we have particular expertise in finance, technology, and B2B sectors. Our deep understanding of these industries allows us to create tailored digital marketing strategies that address the specific challenges and opportunities within these fields, driving growth and enhancing brand visibility.

Absolutely. CRO is a key part of our service offering. We analyse your website and user journey to identify areas of improvement, from optimising landing pages to refining CTAs. Our goal is to increase the percentage of visitors who take the desired action on your site, whether that’s making a purchase, signing up for a newsletter, or filling out a contact form.

We provide comprehensive reporting that offers clear insights into the performance of your campaigns. Our reports typically include metrics on traffic, conversions, ROI, and other key indicators. We also offer customised dashboards that allow you to track progress in real-time, ensuring you’re always informed about the impact of our efforts.

Data privacy and compliance are of utmost importance at Digital Willow. We adhere to the latest regulations, including GDPR, and implement robust data protection practices. Our team ensures that all marketing activities are compliant with relevant laws, and we work closely with our clients to ensure their data is handled securely and ethically.

Content marketing is at the heart of what we do. Our approach involves creating high-quality, relevant content that resonates with your target audience. We develop content strategies that align with your brand’s voice and goals, from blog posts and white papers to videos and infographics, all designed to engage your audience and drive meaningful interactions.

Yes, social media strategy and management are core services we offer. We help you build and maintain a strong social media presence by creating engaging content, managing your profiles, and running targeted campaigns. Our strategies are designed to increase brand awareness, foster community engagement, and drive traffic to your website.

Whilst the Digital Willow team don’t offer website development we provide essential strategic guidance for businesses considering a site redesign. We start by conducting a thorough audit of your current site, including user experience, SEO, and design elements. We then collaborate with your team to define goals and develop a redesign strategy. If you need our help project managing the build of the site we are happy to get involved with that as well.

Typically our payment terms are 30 days and we adjust our contract structures to accommodate the varying needs of our clients. Whether you prefer a project-based contract, a monthly retainer, or a set amount of days, we work with you to find a structure that suits your budget and objectives, ensuring a transparent and mutually beneficial partnership.

We LOVE showcasing how marketing automation and AI can enhance efficiency, productivity and personalisation for our clients. Whether you need strategic guidance or build and implement, we are well versed in providing solutions such as; chatbots, email sequences and Zapier configurations tailored to support your needs.

An email marketing agency helps businesses create, manage, and optimise email campaigns to reach target audiences and achieve marketing goals through personalised and engaging content.

Consider your budget, the features offered (such as automation and analytics), integration options, user-friendliness, and overall scalability to meet your future needs. Keep an eye out for incremental costs pending on the size of your contact list!

We have a team of skilled copywriters and designers or can collaborate with you to create compelling content and visuals.

While email marketing is accessible, it requires strategic planning, audience segmentation, and analytics to be effective and beneficial.

Many platforms offer basic free plans, but for advanced features and large-scale campaigns, a paid plan is often required.

Yes, audience segmentation is a powerful feature in email marketing that allows targeting specific groups based on behaviour, demographics, and more.

Yes, but it must comply with legal regulations, such as GDPR and CAN-SPAM Act, which govern consent, content, and the handling of personal data.

Almost any industry can benefit from email marketing. However, e-commerce, SaaS, finance, and events often see high engagement and ROI.

Compared to traditional marketing, email marketing is cost-effective and offers a high return on investment when done correctly.

Definitely! Email marketing is a powerful channel to build relationships, drive conversions, and gain valuable insights with effective ROI.

This year alone we ran marketing campaigns in 54 different countries for our clients. Fun fact, we are in the 5% of agencies that can buy digital out of home programmatically anywhere in the world!

Complex buyer journeys are actually our speciality! This year over 75% of our work was in fact targeting decision makers in a business environment. Be sure to ask us about ABM marketing and the cool things we can do with data mining.

We are proudly independently owned. We aren’t tied into media deals and will only ever recommend solutions we genuinely believe will benefit you and your company

We average just under 3 years but funnily enough that is usually because the client leaves the business and takes us with them to their next role. Our reputation means everything to us. We want to partner with you for the long term.

Typically we will map the buyer or account target across their purchasing journey. We recommend having different tactics pending on which stage the buyer is at; trigger, awareness, consideration, purchase, and repeat purchase.

Programmatic (Digital Out of Home, Connected TV, Audio, Display),  Native Advertising, Social Media, Search Engine Marketing (SEM), Brand partnerships, Direct Buys with editorial, review/comparison site listings and more!

Yes! We have strong conversion tracking expertise in house, and set up custom events for all our clients, streamlining the setup process as you don’t need to engage with a third party.  We’d be happy to smarten up your GA4 settings too.