When it comes to digital marketing, a single overlooked setting could risk your brand’s reputation by linking it to unsuitable content. Conversely, a minor adjustment in audience targeting or bidding strategy could potentially double your return on investment. We have witnessed such scenarios countless times. Opting for an external audit by the Digital Willow team could be your game-changer. Leveraging our vast expertise and in-depth knowledge, we assess the strengths and weaknesses of your platform setup. Often, the smallest tweaks can yield significant improvements. Allow us to uncover these opportunities for you.
What is an external digital marketing audit?
An external digital marketing audit is a comprehensive examination of your past campaigns, media strategies, content plans, email marketing techniques, SEO practices, organic posts, website analytics, and paid media reports. It’s akin to piecing together a digital puzzle that represents your brand’s past performance, thereby informing future strategies. Precision is paramount in digital marketing, and this accumulated knowledge serves as a beacon for planning your path to achieving targeted results and ROI. The auditor systematically assesses your company’s online presence, content, messaging, targeting strategies, engagement metrics, conversion rates, and ROI.
Such audits can either be channel-specific (like Google Ads) or span across a broader spectrum of your marketing activities. Typically, clients approach us with a specific challenge or concern that requires in-depth analysis.
Why is it important to perform a digital marketing audit?
An audit provides an excellent diagnostic of past results, aiding companies in identifying areas of improvement in their digital marketing strategies, refining their messaging, and aligning their efforts more accurately with their target audience’s needs and interests. It empowers companies to remain at the forefront of their industry by keeping abreast of the latest trends and best practices in digital marketing. This comprehensive review is invaluable, offering particularly insightful benefits when formulating annual strategies or seeking an external perspective on a marketing plan. Being too engrossed in your plan may lead to unnoticed gaps or blind spots, which an audit can effectively highlight and address.
Maintaining cross-departmental focus on a unified goal
Digital marketing audits play a pivotal role in ensuring consistent messaging and branding across all marketing channels, thereby unifying efforts towards a shared objective. It’s not uncommon to encounter brands where disparate strategies stem from different teams such as web development, marketing, customer services, sales, or social media management.
By scrutinising your digital marketing holistically, audits can dismantle these silos, fostering a culture of collaboration among teams. This collaborative environment promotes the sharing of insights and concerted efforts towards achieving shared business goals.
Regular and accurate audits are essential to any business. In fact, ‘65% of companies that succeed in content marketing run content audits more than twice a year‘ (Semrush, 2022).
Why are Digital Willow the experts in digital marketing audits?
Digital Willow is dedicated to the craft of digital marketing audits. We don’t merely scratch the surface; we delve deep into digital marketing strategies and platforms to provide our clients with comprehensive and insightful assessments.
Our proficiency is underpinned by years of experience, during which we have immersed ourselves in a vast range of digital marketing scenarios. Our audit process meticulously combs through every facet of your online presence, from SEO and SEM to content strategy, social media, email marketing, and beyond. This thoroughness enables us to not only pinpoint areas of weakness but also identify opportunities that might otherwise go unnoticed.
Additionally, our expertise extends to various digital marketing platforms. We’re adept at navigating the complexities of each platform and leveraging their unique capabilities to your advantage. Whether it’s Google Ads, Facebook Ads, Instagram, LinkedIn, or the latest platform to hit the scene, our team is proficient in utilising these tools to gather data and draw actionable insights.
Moreover, we take a collaborative approach to external audits. We don’t just present you with an audit report; we work with you to understand your business goals, target audience, and industry dynamics. This ensures that our audit is tailored to your specific needs and provides practical, actionable steps for improving your digital marketing efforts.
We’re constantly up-to-date with the latest trends and changes in digital marketing. This, combined with our commitment to continuous learning, means that our clients receive a service that’s not just grounded in current best practices, but also forward-looking.
Simply put, at Digital Willow, our unwavering focus on digital marketing audits translates into exceptional service for our clients. Our team’s expertise, experience, and dedication are what set us apart in the industry.
Contact the team at Digital Willow to find out more.