Privacy & Cookie Policy

Welcome to Digital Willow Ltd, we are committed to safeguarding the privacy of our users, clients and by way, their extended customer details.

Digital Willow are committed to ensuring that personal information is safe and respected and will make every effort to ensure that when you provide information is used fairly and only stored if necessary. We are governed by the Data Protection Act 1998 and E-Privacy directive (2002/58/EC), General Data Protection Regulation (EU)2016/69) herein all known as “Data Protection Laws”.

However, no website is completely secure and ours contains hyperlinks to websites operated and owned by third parties. These third-party websites have their own privacy policies and may use cookies to collect data and would suggest you review their policies before use. As they are the website owners/ operators they will govern how they use your personal data should you visit their sites and we do not accept any responsibility for the privacy policies and practices by third party websites and should you decide to use them you do so at your own risk.

This Privacy and Cookie policy will outline what cookies we use, the ways we collect data, store data and the way we keep in touch with our clients and subscribers.

Where we may collect data

This Cookie Policy relates to our use of any personal information we collect from you via any of the services below:

  • Any Digital Willow Ltd website;
  • Any Digital Willow Ltd social media channel or other official Digital Willow Ltd content on other websites;
  • Any of Digital Willows clients or associated client’s social media sites;
  • Any of Digital Willows clients or associated client’s websites;
  • Any of Digital Willows clients who share data with Digital Willow;
  • Any cookies acquired from a legitimate publisher.

It also includes use of any personal information you provide to us via phone, text, email, letters and any other correspondence in person.

How we Collect Data

It is necessary for Digital Willow to collect personal information as it allows us to improve a variety of services we provide, this includes optimising performance on websites, marketing, social media content creation and help with our promotional efforts.

There are a variety of ways we may collect information, and these are as follows:

  • Cookies,
  • Server tracking,
  • Pixels,
  • Subscriptions,
  • Newsletters,
  • Live Chats,
  • Contact us forms,
  • Emails,
  • Page scraping.

Why do we collect data?

We collect data to improve website usability, personalise user experience, provide customer support, analyse and optimise the effectiveness of marketing campaigns, process transactions, and maintain security.

Why do we use cookies on our website?

We use cookies to improve our customers experience on our website, this allows us to optimise the performance on our sites, marketing channels, social media content creation, and helps with our promotional efforts. We may use cookies on Digital Willow’s and Client’s websites

What is a Cookie?

A cookie is a text file sent by a web server to a web browser and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser. Most browsers will allow you to adjust your settings to accept or block these.

Ways we collect data?

First party cookies and Essential Cookies

These are sent by us to your device. This helps the website remember your preferences when you visit or to help us maintain and optimised our website. These cookies are essential for the operation of our website. These cannot be turned off, but they should be deleted when you close your browser if it is set up to delete these automatically.

Analytics and performance cookies

These help us understand how our website is being used, the number of users on our website, where they come from and the ways we can improve our website.

Third party cookies

These are sent by a third party that provides functionality through our website, for example these could help run video clip.

Some of Digital Willow’s content may direct you to social media sites such as Facebook, Twitter, LinkedIn. These third parties may set cookies onto your browser and they will all have their own policies regarding the use of personal information.

We use advertising networks to show you targeted adverts when you visit. These networks may be able to track your browsing across different websites to provide you this service.

Session Cookies

These are stored while you are browsing and get deleted from your device when you close your browser i.e. Chrome, Internet Explorer or Safari.


These are invisible images placed on the site to read the unique ID, this allows the ad servers to be sent a cookie

  • URL, server name, and posting method
  • Search keyword, keyword phrase, or search engine term
  • Time and date, time of day, day of the week, and week of the year
  • Geography
  • Number of times the pixel is fired

Server-side tracking

Server-side tracking refers to the practice of collecting and analysing user data on the server side of a website or application, rather than on the client side (i.e., the user’s device or browser). It involves capturing and processing user data on the server before any content is delivered to the user.
The purpose of server-side tracking can vary depending on the specific goals and needs of the business or website. Here are a few common purposes:
  1. Analytics: Server-side tracking allows businesses to gather data about user behaviour, interactions, and preferences. This data can be analysed to gain insights into website performance, user experience, and identify areas for improvement.
  2. Security: Server-side tracking can help detect and prevent fraudulent activities, such as bot traffic or malicious attacks, by monitoring and analysing user interactions and patterns.
  3. Personalisation: By collecting and processing user data on the server side, businesses can deliver personalised experiences, content, and recommendations to users based on their behaviour and preferences.
  4. Compliance and Auditing: Server-side tracking can be used to ensure compliance with legal and regulatory requirements, such as data protection and privacy laws. It can also support auditing and accountability measures by maintaining records of user interactions and data processing activities.

Using subscription forms, booking meetings, and live chats

When you complete a subscription form via the website or talk to one of our advisors or arrange meetings with us you may be automatically be added to our customer relationship management system. This information will be used in accordance with your preferences and you can unsubscribe from the subscription service at anytime by clicking on the unsubscribe link at the bottom of any email you receive or by emailing

What information might we collect?

Digital Willow may collect and store some of the following personal information as it allows us to improve a variety of services we provide and includes optimising performance on websites, marketing, social media content creation and help with our promotional efforts.

  • We may collect information about user’s computer and their visits to Digital Willow’s/Client’s website such as; IP address, device type, operating system, browsing behaviour, geographical location, browser type, referral source, length of visit and number of page views.
  • The information collected may include names, addresses, email addresses, social media ID’s, telephone and fax numbers and, where specifically authorised, credit card details.
  • We may use page scraping technology to collect Potential Customer data from public websites where data is readily accessible and publicly listed; such as LinkedIn 3rd degree connections.
  • Use and Disclosure
  • The typical circumstances in which Digital Willow will use this information are as follows:
  • To market products or services on behalf of our clients and ourselves via email or the internet,
  • To improve our clients and our own website usability,
  • To improve the relevancy of communications shown to potential and existing customers
  • To advise customers of new initiatives, programs and products available,
  • Aiding in billing/debt recovery where applicable.

We will only ever collect data that has been listed publicly or made available to us with user’s permissions. We will never use page scraping technology to gather data that is intentionally hidden or private.

We will store data on secure third-party servers such as customer relationship management cloud servers and our own third-party cloud server. The transference and access to such cloud servers is only accessible by internal Digital Willow employees.

Other Disclosures

In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:

  • To the extent that we are required to do so by law;
  • In connection with any legal proceedings or prospective legal proceedings
  • To establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

Data Quality

All information held by Digital Willow will be relevant to the functions of fulfilling our mission; helping businesses grow with digital marketing. The data will be maintained to the best of our ability in a form that is accurate, complete and up to date.


Digital Willow has made this material available to clients to inform them of its policies on management of personal information. On request, Digital Willow will let its users know what type of personal information we hold in relation to themselves, who we collect it from, for what purposes we hold the information, how we collect it, hold, use and disclose that information.

We will only hold information on our systems for as long as necessary and whether it is relevant for the activity.  If you request for your personal information to be removed this will be done within 48 hours and any remaining information will be anonymised for analytical purposes.

Access and Correction

Users may request access to their information held by Digital Willow.
We would encourage that any incorrect personal information is updated in due course.

Security of your personal data

We will take reasonable precautions to prevent the loss, misuse or alteration of Customer and user information. Data transmission over the Internet is inherently insecure and we cannot guarantee the security of data sent over the Internet but will ensure that we have all the correct anti-virus software, security settings and updated systems in place.

We will store all personal information collected on our secure cloud servers. We use a customer relations management cloud server to store subscriptions and some personal data and the access to this is only available by internal Digital Willow employees. The customer relations management server and cloud servers all adhere to directives, policies and guidelines.

Policy Amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes, but we will email you with prior permissions to alert you of any changes.

Further Information

If you have any questions about this privacy policy or our treatment of data, please write to us by email to

To opt out receiving targeted advertising you can easily alter your choices here: for those in Europe at, or the DAA opt-out site or the NAI opt-out site at

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