The average daily usage of social media accounts is 2 hours and 27 minutes (2022), making it a valuable digital marketing tool for businesses to directly engage with their target audience, gain an edge over competitors, and support a positive brand identity.
What are the different types of social media?
A company’s social media presence can be built across a variety of channels organically (through regular posting) and with paid social media campaigns (via social media ads).
Social media is a broad term that can cover a multitude of channels such as; LinkedIn, Twitter, YouTube, Facebook, Instagram, TikTok, Pinterest, Tik Tok, WeChat, Weibo, Douyin and more….. With many platforms to oversee, a company’s social media strategy and marketing approach must be clearly thought out and coordinated.
Why looking after your social media is important
Building your online social media presence is a key component of growing and maintaining brand awareness, consideration and even leads/sales.
Not only do savvy users pick up on outdated profiles and pages, but Facebook’s algorithm (and most social media advertising platforms), will penalise you if you do not keep your channel up to date.
At Digital Willow, we understand that it can be hard to give your social media marketing the constant attention required. For instance, do you have a video in your header image? Do you have a chatbot answering questions about your opening hours or return policy? Is your company information up to date and are you posting regularly? Customers expect this kind of service these days and many would prefer to engage with you digitally, rather than pick up a phone. This is why many businesses chose to outsource some/all of their social media needs to an agency like ourselves.
Perhaps the most challenging part of corporate social media is maintaining a content and paid media plan that engages your audience throughout the year. We offer content creation and strategy workshops where we help businesses align internal teams and prioritise their communications messages across various digital platforms. Having a plan, different themes and various contributors is essential to maintaining a highly engaged audience. For further tips on how to engage your audience on social media, check out our ebook here.
What sorts of social media services does Digital Willow provide?
- Paid social media campaign planning and management
- Content strategy workshops
- Social channel face-lifts
- Auto-respond chatbots
- Organic posts and scheduling
- Reporting and analytics
B2B social media?
At Digital Willow we have years of experience in reaching a business-to-business audience via various social media networks. To find out how we can target job titles, company domains, c-suite professionals, companies that have just raised funding or even companies that may be using a competitor’s technology stack – make sure you get in touch. In the meantime, you may also be interested in viewing our LinkedIn social media tips via this short video series.
Combining organic and paid
Only a few years ago it may have been enough to regularly post organically on your social channels to build your brand presence. Unfortunately, that is no longer the case. In a poll conducted by Digital Willow, we found that ‘most marketers now expect that less than 15% of their organic following to actually see their posts‘. As a result, a paid social media strategy is now necessary to enhance your content strategy, as the effort put into organic posts may not yield the desired reward.
Paid social media allows you to build brand awareness and scale your product or service to your core audience at a pace simply not possible with organic posts alone.
At Digital Willow, planning and buying social media ads is a core service, and with our 15+ years of experience, we are well-equipped to offer support when needed. Do not hesitate to contact the Digital Willow team today.