Indeed, ‘the proximity marketing market is expected to be worth USD 52.46 Billion by 2022, at a CAGR of 29.8% between 2016 and 2022. The base year considered for the study is 2015 and the forecast period is between 2016 and 2022.’
Markets and Markets, 2022.
Through the use of Bluetooth beacons, Wi-Fi, geofencing, near-field communications (NFC) and QR codes, proximity digital marketing entails a business sending information, advertisements, deals etc., to a personal device when it is detected within the proximity of a business’s location.
For example, if a person with a phone passes a restaurant, proximity digital marketing can automatically send a notification to their device which could contain a menu, deals, or discounts as a means of enticing them to dine there.
With Digital Willow’s expertise and know-how, our team can help your business install and set up proximity digital marketing to help boost your sales and revenue.
Sound good? For more information, contact the team at Digital Willow.