Executive Summary

In this case study, we explore how Digital Willow successfully enhanced the marketing performance of MOBI and HungryHungry. By leveraging strategic media campaigns, data-driven insights, and targeted lead-generation efforts, we achieved significant improvements in traffic, lead conversion, and sales.

Background

  • Client: MOBI and HungryHungry
  • Industry: Technology and Hospitality
  • Project Duration: January 2024 – January 2025
  • Objective: To increase traffic,  improve lead generation and conversion optimisation, and optimise sales processes.

 

Challenges

  • Limited marketing budgets yet ambitious growth targets
  • High cost per lead (CPL) on certain channels.
  • Need for better brand awareness and market penetration.

Solutions Implemented

Data-driven media spend

Leveraged  GA4 and HubSpot data to refine audience targeting and optimise ad spend for strategic paid media campaigns.

Implemented structured lead source tracking to identify high-performing channels for lead generation.

To complement paid media spend, we focused on organic search, social media and referral channels to maximise ROI.

Conversion Optimisation

We enhanced the landing page designs and CTAs to improve user engagement and lead conversion rates.

Conducted A/B testing to refine messaging and increase conversion rates.

Results

Traffic Growth: Total visits more than doubled from July 2024 to January 2025.

Lead Generation & Conversion Optimisation: MOBI’s lead-to-visit ratio reached 1.24%, outperforming industry benchmarks.

Sales Increase: HungryHungry saw sales grow 28.57% in H2 2024.

Cost Efficiency: MOBI’s cost per lead dropped to $81.60, showcasing the effectiveness of Newswire over LinkedIn for strategic media campaigns.

Key Takeaways

  • Strategic use of paid media targeting specific audiences significantly enhanced brand visibility and lead generation without breaking the bank.
  • Data-driven decision-making was crucial for optimising marketing spend and improving conversion optimisation.
  • Continuous monitoring and optimisation is essential for sustaining growth and achieving long-term success.
  • Tailoring messaging and creative towards users pain points helped achieve a decrease in the CPL. 

Interested in transforming your marketing performance with strategic paid media campaigns and data-driven lead generation? Contact the team at Digital Willow today to learn how we can help you achieve similar success.