There we go, I said it. It doesn’t matter how shiny your packaging is, or how presentable your offices are, if your customers don’t have trust in your business, your people or your products, that doubt will kill your sales at the speed of lighting.
With complex buyer journeys we know how important building trust and brand reputation is as part of your marketing strategy.
For those statistical minds out there, here are some stats you need to know:
- When brand trust increases by just one point, the average consumer purchase intent increases by 33%.
- 64% of consumers say companies that provide clear information about their privacy policies enhance their trust
- Brands with high trust scores see up to 9x better lead-to-close rates.
Ok, so if you believe us now, that trust delivers results, why isn’t it front and centre in more strategies?
Trust Creates Buying Momentum
In this video I explain how trust shapes commercial outcomes at every stage of the journey. From reviews to live video to tone of voice, it is a strategic lever that you can influence right now.
In just a few minutes, you’ll learn:
- When to ask for reviews (hint: timing matters)
- Why replying to negative reviews increases buyer confidence
- How to use leadership content and live video to build credibility without polish
- New marketing formats like Connected TV that are proven to increase your Trust Score.
If you want to reduce friction, build belief and move buyers faster to “yes”, trust must be your focus this year.
Click below to watch the video!