Discovery and Planning

We understand that a one-size-fits-all approach doesn’t work in content marketing. That’s why our Discovery and Planning phase starts by getting to know your brand inside and out. We’ll delve into your existing content, analysing what resonates with your audience and where there’s room for growth. We’ll also examine your brand voice, values, and target audience to ensure all future content aligns perfectly.

To gain a competitive edge, we’ll analyse your competitors’ content marketing strategies, identifying potential gaps and opportunities you can exploit. Finally, we’ll collaborate with you to develop a comprehensive content plan that establishes core topics and themes, providing a clear roadmap for your brand’s future content success.

Content Strategy Development

Crafting a content calendar isn’t just about having a schedule – it’s about strategic delivery. Our Content Strategy Development phase focuses on maximising reach and engagement. We’ll work with you to create an optimised calendar ensuring high-quality content reaches your target audience at the perfect time and on the right channels. Whether it’s social media posts, blog articles, infographics, videos, or even informative eBooks, we’ll develop a multi-channel mix that resonates with your audience. And don’t worry about juggling platforms – we can leverage social media management tools to streamline publishing across various channels. Finally, with SEO best practices woven into every step, we’ll optimise your content with relevant keywords and hashtags, ensuring it gets discovered on search engines and social media feeds.

Content Implementation and Distribution

Our Content Implementation and Distribution goes beyond strategy. We have a team of expert copywriters and SEO specialists ready to collaborate or take the reins entirely. Skilled at capturing your brand voice, they’ll craft compelling content that aligns perfectly with your vision. Regular content review sessions ensure everything hits the mark before going live. But content creation is just one piece of the puzzle. We’ll help you determine the optimal promotion budget to maximise your content’s reach and ensure the world sees the valuable content you deserve to be recognised for.

Measurement and Analysis

The Measurement and Analysis phase is all about continuous improvement. We’ll help you establish key performance indicators (KPIs) tailored to your goals, whether it’s website traffic, lead generation, engagement, or conversions. Using sophisticated software like Google Analytics, we’ll closely track and analyse your content performance, identifying what resonates and where there’s room for optimisation. These insights are then presented in regular meetings, fostering open discussions about your needs and allowing us to offer professional recommendations. Empowered by data, you’ll have the clarity to make informed decisions and chart the best course for future content success.

Editorial Meeting

Fuelling our content creation engine are regular Editorial Meetings. Here, we collaboratively determine the volume and format of content needed to reach your target audience. We maintain a meticulous quality control process, ensuring your brand voice resonates throughout every piece.

To maximise your content’s reach, we explore repurposing opportunities and transform written content into engaging social media posts or future articles. Distribution is key, so we’ll ensure your content gets seen across diverse channels – email, social media, blogs, your website, and even PR lists. Finally, through regular evaluation and analysis, we’ll identify areas for improvement and optimise your content for maximum impact. This cyclical approach ensures your content strategy is constantly evolving and delivering exceptional results.

Trends in Content Strategy

The digital marketing landscape is constantly evolving, and so should your content strategy. At Digital Willow, we stay at the forefront of the latest trends to ensure your content remains fresh, engaging, and effective. Here are some key trends we focus on:

  • Niche Content: We help you target specific communities with high-quality content, fostering deeper engagement and establishing your brand as an authority within your market segment.
  • AI-powered Creation: We leverage AI tools to streamline research, writing, and optimisation, freeing up resources for strategic tasks and faster content production – all while maintaining a human touch.
  • Interactive Content: We explore quizzes, polls, calculators, and games to boost user engagement and brand recall, creating a more immersive content experience for your audience.
  • Personalised Delivery: We utilise data and analytics to tailor content delivery, showcasing content that resonates with specific audience segments for a more relevant and impactful experience.
  • Short-form Video: We understand the power of captivating short-form video content for platforms like TikTok and Instagram Reels. We can help you create engaging and digestible videos that grab attention quickly.
  • Conversational Marketing: We explore chatbots, live chat features, and interactive video content to facilitate two-way communication with your audience. This fosters stronger brand relationships and allows for real-time engagement.
  • Data-driven Optimisation: We measure and analyse content performance to gain insights and continuously optimise your content strategy. This ensures resources are directed towards the most effective tactics, maximising your return on investment.

By staying ahead of these trends, we can craft a content strategy that effectively reaches your target audience, builds strong brand connections, and ultimately achieves your digital marketing goals.

So, why not contact the Digital Willow team today and find out how we could help take on your content strategy and build your brand!