Afterall, ‘research has shown that customer-centric businesses are 60% more profitable.’
Advertising research can be carried out in several ways. This could include contacting existing customers on a mailing list and asking them to complete a survey or questionnaire about why certain advertisements initially captured their attention and drew them into investing in your brand.
Understanding the habits and interests of your target audience can help you better craft the type of advisement you are creating.
Moreover, working with focus groups and understanding how particular demographics respond to different types of advertisements can also help you perfect your marketing campaign.
The team at Digital Willow are skilled in collecting both qualitative and quantitative data to help you build a picture of what type of advertising appeals to your potential customer.
Leave it to us to study and investigate online feedback and surveys to conclude your intended consumer’s likes and dislikes.
For more information, don’t hesitate to contact the Digital Willow team.