Our passion at Digital Willow is helping businesses grow.  Growth in sales, customers and enquiries. A growth plan takes a lot of time and energy, so finding ways to increase efficiency is very welcome.  

We’d like to share with you some of our secrets about Marketing Automation!  

In particular, we’re going to focus on ways to increase the output of your sales team. Check out these stats:

  • Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overheads.*
  • Forrester researchers predict marketing automation technology tool spending will reach $25.1 billion annually by 2023, up from $11.4 billion last year. That’s a 14% compound annual growth rate over the next five years.**

But what is it exactly? The following three examples detail how you can use marketing automation to grow your business.

1- Lead Scoring candidates

Rank your leads based on the value and attractiveness they represent to your organisation and dedicate attention only to prospects who matter. You can do this by monitoring behaviour on your website, tracking engagements and attributing points to each action.

Each contact will have its own score; this will help you prioritise who your sales team should chase. 

You can include automatic notifications to sales team members when a contact reaches a specific level of engagement. It frees up your time!

2- Segmentation


Use a marketing automation platform to segment your audience according to socio-demographic criteria, page or products viewed, most viewed topics, abandoned shopping carts, etc. 

Audience segmentation makes it possible to address specific concerns via relevant content; therefore, your prospects are more likely to turn to you when they need help.


3- PersonalisationResume

Marketing automation can help by personalising your messages even if you are using a template, easily add information as name, company, industry, brand, favourite products and so on.  

Please note automation does not mean you’re taking out the human factor of your customer services. The human factor is irreplaceable in nurturing relationships.

If you agree that you could be doing more in this space and would like a partner that could fast track your progress, get in touch.

We are the extension of your team that can help your business grow!

You can book a call here to discuss. 

We hope you like this.

Digital Willow Team