Facebook has the most comprehensive targeting of any of the social media channels. It goes deeper, and more granular than other comparable pals like Twitter or LinkedIn.
We’ve pulled together 4 ways you could use Facebook targeting to be more relevant to your customers.
- Email Remarketing- Retargeting to your current email database is an excellent place to start with targeting. Your customer database will think you monstrous in size, when really you are just focusing on high frequency for key customers. Upload an email list on Facebook and use their technology to match social IDs to your email addresses. Tip: Run retargeting ads all year round. It is the best way to stay top of mind with your database without making thousands of phone calls each month.
- Postcodes Targeting- No longer do you need to target entire cities, let alone countries. We suggest focussing on areas where your money can go further. Reach people in the areas you do business, find out the postcodes your previous ads performed best in, you can either add the postcodes one by one or if you would rather you can also add a bulk list. Refine your audience by deciding if you want to target:
a/ Everyone in this area
b/ People who were recently in this location or
c/ People who live in this location.
Client example: We used postcode targeting to activate localised Facebook ads for a property showrooms and display homes. These worked particularly well on weekends in driving foot traffic.
- Competitor targeting Interests- Wouldn’t it be amazing to come up on Facebook when someone is searching for your competitors? Well, now you can by targeting your competitors’ Facebook page. If you type in a competitor name under the interest section, Facebook populates an audience that has expressed an interest or like on the page. On Google adding a competitor can be expensive now Facebook has launched a cost-effective way for you to do just that.
- Purchasing Behaviours- You can now target people who are more likely to buy your products, it seems these social media sites know everything about us. This gives us the opportunity to reach beyond our CRM systems and tap into shopper loyalty insights. You are able to target people who have bought a similar product before or who look more likely to add a product into their basket.
Speak the same language as your audience by ensuring you are catering the creatives to the different audiences. Sometimes less is more, increase your frequency with your target audience to become a trusted household name.
We hope you found this useful! For any more tips or insight on how to target your right audience don’t hesitate to contact us