Whilst it is easy to overlook Email Marketing as a technique which is old and outdated, the statistics reveal why this method has survived through constant technological evolution: ‘73% of millennials prefer communications from businesses to come via email’ and ‘99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.’
Email marketing involves directly emailing potential customers with information on new products, sales, and updates from your business. The list of potential customers can be constructed from existing customers or new prospects who have been encouraged to sign up to a mailing list by your company already. Although email marketing can be broad and one email can be sent to all contacts on a mailing list, it is beneficial to personalise emails and direct them to specific prospects.
The Digital Willow team understand the countless benefits of Email Marketing, such as the ability to generate traffic to your site, the ability to create personalised content, and much more.
Sound good? For more information, contact the Digital Willow team.