In B2B companies, 84% of marketers outsource their content creation activities, suggesting that fewer businesses are opting to have any content capabilities managed in-house.

(Smart Insights, 2020)

Content marketing is a technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Sounds good, doesn’t it?

But what happens if you are not organised…?  All too often we see marketing content that is not planned, is adhoc and at best geared to very wide audiences.  A strong content strategy is essential for getting your business focused and achieving growth.

We run content marketing workshops that will help the various departments within your business come together with a clear purpose for content across all your communication touchpoints like social media, email, brochures and direct mail.