In B2B companies, 84% of marketers outsource their content creation activities, suggesting that fewer businesses are opting to have any content capabilities managed in-house.
(Smart Insights, 2020)
Content marketing is a technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Sounds good, doesn’t it?
We run content marketing workshops that will help the various departments within your business come together with a clear purpose for content across all your communication touchpoints like social media, email, brochures and direct mail.