Following a successful trial period, 4Life Direct International have extended their contract with Digital Willow to execute it’s digital strategy services.

4Life Direct International has bold ambitions to grow across further European countries and Digital Willow is excited to be joining them on that journey.


“Amber and the Digital Willow team have really showed us the potential of digital growth in our markets. Digital Willow is a true partner. They work out what you need, and deliver what you want as your ideal. Their delivery has not only been great for our leads volumes, but also very high on quality. The Digital Willow team is extremely efficient and works as an extension of our team, providing real time metrics that clearly demonstrate the constant value that they’re delivering to our organization.” Erica Mackay – Marketing Director, 4LifeDirect International

Digital Willow will be providing a range of services to 4Life Direct International including managing their email marketing, campaign implementations, CTA management, forms management, marketing automation workflows, and monitoring and reporting.

The scope of work will include several European countries such as the Czech Republic, Slovakia, Hungary, Poland, and the newest market Greece.

The 4Life Direct companies offer a range of insurance products to meet their customer needs, including: Whole of Life insurance, Accident cover, Term Life cover and Hospital Cash.

You can find more about them on

We are honoured and excited to be working with 4Life Direct International and are looking forward to what the future holds.