Content marketing is a technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Sounds good doesn’t it?
But what happens if you are not organised…? All too often we see marketing content that is not planned, is adhoc and at best geared to very wide audiences. A strong content strategy is essential for getting your business focussed and achieving growth.
We run content marketing workshops that will help the various departments within your business come together with a clear purpose for content across all your communication touchpoints like social media, email, brochures and direct mail.