Start with the next 3 months, what do you want your content to achieve? Who is your audience?
Bring together different parts of your team to brainstorm content themes, ideas, who does what, your distribution channels and map them out on a calendar.
Find a quite spot and start writing! Remember to use bullet points, keywords, a consistent tone of voice and don’t waffle
Take longer content and create cut-down version(s). These will be used on social media or ads as a teaser.
Distribute your content across a wide variety of channels such as; email, social media, your websites, blogs, PR lists etc.
Use a media spend to amplify your content. This will get high impact and reach with your target audience. It is a must to break through the noise and stand out
Don’t forget to monitor who has read your content, who liked it, who shared it and how many times it was engaged with. These hits feed into your lead list, goldust!
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