For those not well-versed in tech jargon, that want to boost their website, & ultimately their business.

Step 1:

Keywords help make your website more searchable.  However, if your keywords are the same as everyone else’s in your industry, then you are likely putting yourself in a position of heavy competition.  So, try this hack to come up with ‘long tail keywords’.  Longer phrases, that are more specific to your buyer persona. To do this, you need to put yourself in the shoes of your ‘best’ customer.  You know the one, the sort of customer that you would like many more of. Consider what sorts of phrases they would type into Google to find your product/service, and these will form those precious keywords. Still not sure of how to come up with them and need some help? Take a look at this brilliant keywords tool that helps you to find out exactly what your audience is looking for – and it is entirely free:


Step 2:

Spiders (the bots that identify web page content and then index it) – can’t actually read images! So, whilst they are beautiful for the design of your page, a quick trick is to include some alternative text, which is the text that sits behind any of your images (you should be able to hover over the image and see a button that refers to ‘alt text’ – click on it to add it in!) When including this text, we’d recommend using one of your keywords with each image.  Similarly, video works much the same and is also difficult for the bots to read.  We suggest providing a transcript for video and audio content if the words and phrases used would be useful for indexing on search engines.


Step 3:

Register your company on free business directories.  These will link to your website, and actually push it up the Google search rankings. There are hundreds of free business directories around the world that allow you to list your business for free, you just need to do your research.  We’ve provided you with a few to get you started below:


Google My Business


Free Index

Thomson Local

The Trade Finder



Touch Local

Business Directory UK


Step 4:

Partnership links.  Just as you would in the real world, think about who your key partners are and consider how you can create win/win solutions for your website.  Google awards ‘quality links’ to and from your site – which will push you up the rankings.  Consider how you can create popular links that bring traffic to your site but also include links that direct traffic to other sites.  Do you have a blog where you can link to publishers on a regular basis? Are any of the companies you work with prepared to allow your link on their site? If not, at the very least do your social media pages include links to your site?


Step 5:

Review the content on your website in relation to your keyword list.  Ideally, each of your keywords should be written in HTML text as a headline on a page, then repeated again in the body copy.  The URL of the page that the content is hosted on should feature the most relevant keyword.  Repetition is the name of the game here, so take the time to check your page is littered with your keyword/phrases and you will most certainly have this hack covered.